By Jill Whalen (c) 2010 Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your [...]

Sidestep sticker shock by creating a detailed budget for designing, building and launching your website. By Mikal E. Belicove   | Entrepreneur Magazine – August 2010 | Article Source Off-the-shelf content management systems and design templates have made building and managing a website easy and affordable for small-business owners with modest needs. Not counting your sweat equity, you [...]

Now that just about everybody is a believer in Web video, it’s time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract ‘Mr. GoodSearch;’ and [...]