How to Use Video as an Effective Communication Tool

Now that just about everybody is a believer in Web video, it’s time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract ‘Mr. GoodSearch;’ and [...]

 

Critical Steps for Great SEO

There are a variety of misconceptions surrounding search engine optimization today. One big misconception that many website owners have is that once they have their site set up and they submit it to search engines, they’ll get traffic right away. The truth is that there is a lot more to bringing traffic to your website. [...]

 

5 Steps to a Social Media Avalanche of Customers

“Build it and they will come” the saying goes. Not. You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen. Whether you have a social media home busíness, traditional brick [...]

 
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