All online and offline marketing campaigns should be tracked and measured. Let’s say you just wrote a blurb that promoted your website and there was an increase to that specific page. Without marking this blurb as a campaign within your analytics, what would you attribute the increase in traffic to
Even if you’re using the skills and expertise of an SEO firm, it is still important that you at least know the basics of SEO so that you can work with the company to make the results even better.
