Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money makíng webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

There are many link building methods out there today that work with some working better than others. Below are some of the today’s popular links building methods:

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Social Media Optimization

Posted by Greg On December - 23 - 2009

Shifting the Landscape of Search Engine Marketing

By Julie Ann Ross (c) 2009

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors.
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Get Your Company Link Building With These 5 Simple Tips

Posted by Greg On September - 18 - 2009

By Oliver Feakins (c) 2009

As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically relevant one-way linking partners who will link back to your website.

1. Know What Keywords You’re Targeting

Link building strategies are an extension of your current SEO practice. You’ll want to reference the list of keywords you have selected to optimize your site. Make sure that the anchor text of the link has the keyword you are targeting. For example, if you’re targeting the keyword “baby names” you’ll want to place that keyword in the anchor text of the link. I’ve seen many companies go after links by using their company name. Although this does boost link popularity it fails to pass popularity for a specific keyword and can be seen as a failed attempt.

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12 Ways to Use Twitter for Social Media Marketing

Posted by Greg On September - 14 - 2009

By Ron Knight (c) 2009

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

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Marketing in the New Technological Eco-System

Posted by Greg On September - 2 - 2009

By Leslie Lyon (c) 2009 Spas2b Inc.

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this “Snapshot” will be eye-opening to many of you!

Our Top 5 Sites for Social Networking and Micro-Blogging

These are not just communication devices to chat from, they generate leads and help close sales by increasing exposure and developing relationships. Another purpose they serve is to improve your organic ranking, as search engines are now sending traffic to your site based on these social networking “traffic sources”. Here are just a few to consider….
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