Force Feed LogIQ – Intelligent Internet Strategy and Engaging Media

By Oliver Feakins (c) 2009

As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically relevant one-way linking partners who will link back to your website.

1. Know What Keywords You’re Targeting

Link building strategies are an extension of your current SEO practice. You’ll want to reference the list of keywords you have selected to optimize your site. Make sure that the anchor text of the link has the keyword you are targeting. For example, if you’re targeting the keyword “baby names” you’ll want to place that keyword in the anchor text of the link. I’ve seen many companies go after links by using their company name. Although this does boost link popularity it fails to pass popularity for a specific keyword and can be seen as a failed attempt.

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Popularity: 1%

By Ron Knight (c) 2009

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

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Media: Website

Industry: Fire Protection Supplies

Features: Brochure style site. Incorporated user management and client FTP area for their customers.

Description: Quality Fabrication & Supply offer scompetitive high quality fabrication and fire protection supplies to the fire protection contractors in Central Florida.

They needed an up-to-date looking site that can be fully managed by the Quality staff.

Project Affiliation: Six Degrees Marketing Insights and Creative

Popularity: 3%

Media: Website

Industry: Interior Design, Supplies

Features: Brochure/ Gallery style site. Incorporated email list sign-up, client manageable specials and galleries

Description: Angela Neel Interiors needed an up-to-date site that they could update on their own and would interface with their email list management service. Incorporating several image galleries with no Flash allows for their site to be viewed on all platforms including mobile devices.

Project Affiliation: Six Degrees Marketing Insights and Creative

Popularity: 1%

By Leslie Lyon (c) 2009 Spas2b Inc.

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this “Snapshot” will be eye-opening to many of you!

Our Top 5 Sites for Social Networking and Micro-Blogging

These are not just communication devices to chat from, they generate leads and help close sales by increasing exposure and developing relationships. Another purpose they serve is to improve your organic ranking, as search engines are now sending traffic to your site based on these social networking “traffic sources”. Here are just a few to consider….
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